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WordPress vs Wix: Cost Comparison 2026

WordPress vs Wix total cost of ownership over 1, 3, and 5 years. Which is really cheaper? Honest comparison with real 2026 pricing.

Updated March 2026

WordPress vs Wix: True Cost Comparison 2026

The WordPress vs Wix debate is really a cost-vs-flexibility tradeoff. Let us break it down with real numbers.

Total Cost of Ownership

Wix (Business Plan)

YearCostNotes
Year 1$384$32/month, includes hosting + SSL
Year 2$384Same, no surprises
Year 3$384Same
3-Year Total$1,152Predictable, all-inclusive

Self-Hosted WordPress

ItemYear 1Year 2Year 3
Hosting (managed WP)$300–$600$300–$600$300–$600
Domain$12$15$15
Premium theme$50–$200$0$0
Premium plugins$100–$500$100–$500$100–$500
Developer maintenance$0–$1,200$0–$1,200$0–$1,200
Annual Total$462–$2,512$415–$2,315$415–$2,315
3-Year Total——$1,292–$7,142

The Real Comparison

  • Wix wins on: Predictable cost, ease of use, no maintenance burden, fast setup
  • WordPress wins on: Flexibility, ownership, SEO capability, scalability, no transaction fees
  • Break-even point: WordPress becomes cost-competitive at the low end; at the high end Wix is far cheaper

When to Choose Each

Choose Wix if:

  • You want to manage the site yourself
  • Simple informational site
  • Predictable budget matters most
  • No developer on staff

Choose WordPress if:

  • You need advanced customization
  • SEO is a priority
  • You want full data ownership
  • You have (or plan to hire) developer support

Try our DIY vs Professional Calculator to compare your specific situation.

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