Website Redesign Cost Calculator
Plan your website redesign budget. Covers design, development, content migration, and launch.
Current Website
Redesign Scope
Full rebuild = new platform + new design + content rewrite
Who builds it?
Additional Work
Content rewriting / copywriting
+$1,000–$8,000
New photography / graphics
+$500–$3,000
SEO migration & redirects
+$500–$2,000 — critical to avoid traffic loss
Platform migration (e.g. Wix → WordPress)
+$500–$3,000
Cost Breakdown
Design & development
$4,000 – $15,000
SEO migration
$500 – $2,000
⚠️
Always include SEO migration in your budget. Skipping it can cost you 30–60% of organic traffic after launch.
Frequently Asked Questions
How much does a website redesign cost?
A visual refresh of a small site (new look, same structure) costs $2,000–$12,000 with a freelancer. A full redesign (new design + content updates) runs $4,000–$22,500 for a small site, up to $125,000 for a large agency project. A complete rebuild with platform migration starts at $6,000 and can exceed $150,000 for large sites.
How often should a website be redesigned?
Most business websites benefit from a visual refresh every 3–5 years and a full redesign every 5–7 years. The trigger should be functional, not just aesthetic: if conversion rates are declining, the site is slow, mobile experience is poor, or the platform is creating maintenance problems, those are stronger signals than age alone.
What is SEO migration and why does it matter?
SEO migration covers setting up 301 redirects from old URLs to new ones, preserving page titles and meta descriptions, maintaining internal link structure, and submitting the new sitemap to Google Search Console. Skipping SEO migration on a redesign commonly causes 30–60% traffic loss for 3–12 months as Google re-evaluates and re-indexes the changed site.
Should I redesign or rebuild my website?
Redesign (same platform, new design) is cheaper and lower risk — $4,000–$35,000 for most business sites. Rebuild (new platform + new design) is appropriate when your current platform cannot support your needs, performance is fundamentally poor, or maintenance costs are excessive. Budget 50–100% more for a rebuild vs. a redesign of the same scope.
What this calculator includes
- • Design and development cost by scope and builder
- • Site size multiplier (small / medium / large)
- • Copywriting and content rewriting
- • Photography and graphics
- • SEO migration and redirect setup
- • Platform migration (e.g. Wix → WordPress)
What is not included
- • New hosting setup after migration
- • Domain renewal
- • Post-launch marketing or advertising
- • Ongoing maintenance after launch
- • Custom functionality beyond standard scope
Methodology
Base costs reflect 2026 US market rates for redesign projects by scope and provider type. Visual refresh = new design applied to existing content and structure. Full redesign = new design plus content updates and restructuring. Complete rebuild = new platform, new design, new content structure. Agency multipliers (1.5× small, 2.5× large) reflect overhead, project management, and multi-stakeholder coordination typically included in agency engagements.